Shop ’til you drop on King’s Road

For those planning a shopping trip in London but wanting to avoid the well-trodden paths of the high street stores on Oxford Street, King’s Road may be a viable destination.

Located in the heart of Chelsea, it is, according to Street Sensation, home to numerous small fashion stores, giving shoppers an easy way to spend a lot of money on a new wardrobe.

One of the main features of King’s Road is the Peter Jones department store, which offers a personal shopper service for those who just can’t decide which dress to buy, as well as a restaurant on the top floor.

Space: NK, Ted Baker, All Saints, Kurt Geiger, Karen Millen, Ghost and Cath Kidston are among the names that have stores on King’s Road, while there are also a number of restaurants, bars and cafes where you can stop for a break from shopping.

These include the Juju champagne and cocktail lounge and hamburger restaurant Byron, which won the title of Best Cheap Eat 2009 at the Observer Food Monthly Awards.

Click here for directions to King’s road from the Generator